We're not your typical digital or ad agency. We're a 'no nonsense' bespoke software company owned and run by software engineers who thrive on complex projects.
We work on long-term and complex projects, and operate like a trusted in-house team so you can focus your energy on running your business.
Our consultancy-driven process follows both Lean and Agile. The step-by-step approach lets us tailor bespoke software to fit our clients' business processes and needs with precision.
We've been developing bespoke ecosystems of web and mobile apps for SMEs in the UK since 2013. Over the last 7+ years, we've developed almost any bespoke software feature you can think of.
100% UK-based software developers
Experts in business transformation
Bespoke, mobile-friendly web apps
Custom mobile apps for iOS & Android
Integrate with any API-driven platform
Specialising in digital business transformation means we've worked in almost all areas of business. Our projects typically involve both web and mobile apps, enabling us to create robust bespoke 360° business solutions.
This featured project outlines a platform where we've developed over two dozen feature areas. It's a one-stop shop for our client to manage their entire business. It covers stock and asset management, worker safeguarding, ERP planning, custom audit forms — you name it. We've worked closely with this telecoms client for over 7 years to enhance all arms of their business.
Featured project
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This bespoke dashboard lets project managers get insight at a glance. It's fully configurable, with utility and project widgets that can be set up to show key milestones.
Working with the latest technologies, we create bespoke web-based software that make complex tasks simple. We can digitise any business process by introducing automation and increasing productivity.
We solve complex problems with custom apps and bespoke software that automate and innovate processes. Digitally transforming your processes means an increase in productivity and revenue.
Want to re-develop your existing bespoke software systems? Business transformation is our specialty. Reimagine your software to add a custom mobile app or online integrations and secure your competitive edge.
We know it's important to get the right user experience in your mobile app. That's why we develop mobile apps both natively, as well as using cross-platform technologies like React Native. We're committed to selecting the right tool for the job.
Following Lean Startup? We iteratively develop bespoke software to get the right MVP ‘fit’. Capture early adopters’ feedback and close the feedback loop step-by-step.
Partner with us to develop your cloud-driven mobile app or bespoke SaaS platform. Power value propositions while reaching customers online.
- Robin Conway, CEO, Telecoms Industry
Complimentary scoping call
At-a-glance feasibility analysis
No obligation high-level proposal
Work with an expert to evolve your idea
- Robin Conway, CEO
Complimentary scoping call
At-a-glance feasibility analysis
No obligation high-level proposal
Work with an expert to evolve your idea
Since 2013, we’ve been partnering with organisations to develop bespoke software that stands the test of time. From bootstrapping funded startups, to business-wide digital transformation projects, we’ve never failed to deliver.
We can integrate seamlessly with your organisation and its key stakeholders. Here are some ways we can add value:
Interested in our software development services but want to know more? Take a look at our FAQs below.
Feel free to send us a message about more project-specific questions.
Yes. Having a Birmingham HQ means that most of our software developers are in the West Midlands. Remote working means our software development team can work from anywhere in the UK.
Our UK-based software team is a cut above the rest because we only recruit experienced senior software developers.
To date, we have a 100% project completion rate (in comparison to a much lower industry standard). We maintain this by being meticulous at the specification/proposal stage.
Since 2013, we've successfully developed and maintained large-scale bespoke software for long-term clients. We have taken software projects from conception to 7+ years strong, and have contracts agreed up to the 10-year mark and beyond.
It can vary depending on the number of features, their complexity, and how many web or mobile apps you need.
For instance, you might need to develop a mobile app for both iOS and Android, and then a web app to manage your platform (think users, data, etc).
Some features are simple, like taking free-text notes. Others can involve working with multiple third parties. Like using Google and Stripe to work out the price of a taxi ride between two addresses.
You can find out more in our articles below:
- How to get your money's worth in your app development quote
Yes we do. If you have a fixed budget, we can create a custom proposal and develop the software tailored to your funds. We do this by time-boxing your software project and its costs.
"Time-boxing" your project means developing as many of your software features as possible in the limited time available. It works best for projects with one or two core features bundled in with a few nice-to-haves.
You can learn more in our article: Is a fixed price quote right for your software project?
All you need is your software idea. We should be able to give you a rough estimate based on very limited information. Of course, the more information you have, the more accurate your estimate will be.
If you have Excel spreadsheets, or Word or paper-based forms, email those over to us — they'll come in really handy. Knowing what you need us to build in high-detail is the best way to get an accurate quote.
You don't need to have sketches of your app or software idea, but if you do, that's great! If you know of a similar app or platform, then you can show us that instead. It's useful to know what you like and don't like about existing software in the market.
Our software team is multidisciplinary, and we strive to be 'platform agnostic'. This allows us to select the right tool for the job (an important part of our core beliefs).
For bespoke web apps, we mostly use PHP (and the Symfony framework). We also use JavaScript/TypeScript (Node.js and React). Not to mention HTML and CSS.
For native mobile app development, we use Swift for iOS, and Kotlin for Android. For cross-platform app development we use React Native.
Absolutely! We've been developing native iOS and Android apps since 2013.
We have an article that discusses how we save on software project costs with dual native developers.
Yes. We use React Native to develop cross-platform mobile apps that work on both iOS and Android phones.
We have used other platforms in the past, but React Native has been our first choice for cross-platform app development for years.
